Website quotes are actually fairly simple. More often than not, you’ll find us on Google, send us an email request via our handy forms, and we’ll get back to you and discuss the project phase. This is where things get a little murky, because not everyone knows what sort of information we need before we can give you an idea on what your website’s going to cost. To help sort out this confusion for prospective clients, here’s a list of what we think are the top five things that we’ll need to know before designing your website.
What colors do you like? Because half of the time, clients like taking the same design language or colors used on their previous website and have it carry over to version 2, especially for larger-scale clients that have their own corporate colors and branding guides. Color schemes are more important than customers realize. Different colors have the ability to evoke emotional responses, such as calm, happiness, or frustration. When it comes to using colors in your website design, it’s essential to consider your company’s niche, target audience, branding, and the elements of color theory. What colors will your target audience respond to in ways that will benefit you?
Which CMS or backend service do you prefer? It’s impossible to develop a great website without a functional program taking care of the backend. If you think of your website as a car, you can understand why: When friends see your shiny new sports car, they look at the sleek paint job, glistening tires and luxurious leather seating. In the world of websites, this equates to the part of your site a user experiences directly. Just like the powerful engine in your sports car, the backend of your website is where the magic really happens. Without strong backend services, your website won’t be able to “wow” your guests. Similarly, a sports car without an engine is rendered useless. One of the best “engines” for eCommerce sites is Magento, while WordPress is a customizable CMS ideal for informational sites.
What do you like or hate about your competitors’ websites? Spend some time looking around at what else is out there. It will become crystal clear what constitutes good or bad design. Try navigating 4 or 5 sites as if you were a prospective client considering using that company. If the website leaves you cold or you continually see the same, overused mission statements or terminology, chances are you won’t make the same mistakes on your firm’s site.
Do you have copy yet? One thing most often overlooked in launching a new website is the copy (that is, the text). Before you set foot into the design piece, you should determine who will be writing the copy – as well as what kind of tone it will have. Copy is so very important but, that being said, less is more on the web. We have reigned in a large amount of business owners who want to tell the entire world everything they know. The web is not the place for that. A dissertation is. Use discretion with your words and pretend that each word costs money to use.
Do you have good hosting? When looking for information online, nothing aggravates visitors more than slow loading times. Customers can be turned away completely due to this issue. Testing your website ahead of time will help you pinpoint any loading time issues, and these can be fixed before your site’s official release. To increase customer retention and provide a positive user experience, periodically evaluate your website’s loading time once it has launched. Short load times give customers the information they want when they want it. If your site can’t deliver, a competitor’s site will.
We’d love to optimize or redesign your site, so call (877) 312-8961 to get started today!
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