Website Analysis – Web Marketing, Website Optimization; Supreme Solutions Inc.

The first thing to realize is that a Web site's competitive analysis is usually performed for a team of business specialists who know nothing about design, usability, or information architecture. They don't have a clue about labeling systems, search ergonomics, or affordance. All they want to know is what the competition is doing and how they can do it better. Obviously, your expertise is in usability and user experience design, so you'll be evaluating sites along the lines of your domain expertise, but the data you gather must always point toward making a smart business decision.

What to analyze

Free Site Analysis!

-Home page. How informative is the home page?
-Navigation. Is the global navigation consistent from page to page?
-Site organization. Is the site organization intuitive and easy to understand?
-Links and labels. Are labels on section headers and content groupings easy to understand?
-Search and search results. Is the search engine easy to use?
-Readability. Is the font easy to read? Are line lengths acceptable?
-Performance. Overall, do pages load slowly or quickly?
-Content. Is there sufficient depth and breadth of content offerings?