Pay Per Click
Pay per click management and campaign creation
What is PPC
How we can Help YOU
What is Pay Per Click (PPC) advertising?
Every major search engine (e.g. Google, Yahoo!, Bing) has a results page that features both organic results and sponsored results.
PPC ads are the results that show up under the sponsored listings, because advertisers are paying for a listing spot in that section. The order of these listings is determined by a formula, with usually the highest bidder getting top placement for an ad.
Each ad is sold auction-style, and you bid what you want to pay for a click on the ad. Once you get a click from being in the sponsored list, you’ll be charged what you bid for the click, per click.
Pay Per Click Benefits
PPC advertising isn’t for everyone because it can cost more than your profits when mishandled. But in the right PPC management hands, PPC is great for generating traffic right away within any budget constraint.
It’s important to know when and in what marketing phase your business is in, to use PPC advertising. With the benefits of quick marketing and the drawbacks of easily overpaying for overpriced or ineffective keywords, PPC advertising is best used as a focused niche tool when your business just needs to jumpstart its traffic.
With all kinds of benefits to optimize for and perilous drawbacks to watch out for, PPC advertising can be complicated for beginners to optimize their money’s worth. Our PPC management services ensure that you’ll benefit from all the PPC advantages without ever exceeding your budget.
What Can This Orange County Pay Per Click Management Company do for Me?
Our PPC management services are great for businesses that are:
If you just launched a new line of products or services or want to promote a fresh, specific point on your website, our PPC management service will generate buzz quickly for those specific keywords, within the set timeframe you are running the campaign.
You can take advantage of less competitive—and cheaper—keywords that are long-tailed and very specific (ex. “80% cacao semi-sweet chocolate” rather than just “dark chocolates”) to market toward your target demographic.
When running an eCommerce store, every visitor is a possible conversion. Our PPC management company focuses on increasing your click-through rate, leading to greater conversions.
Our PPC services are a monthly subscription plan in which we’ll monitor, analyze, and test your keywords and PPC conversions every month to optimize the best plan for your budget.
We iterate on the most widely used search-engine and its PPC program–Google AdWords—first, and we’ll continue to configure your campaign on additional major PPC platforms, such as Yahoo! Search marketing, Microsoft adCenter, and other content networks partnered with Google.